Psychology and Advertising Video
A major focus in advertising as it relates to psychology is persuasion. Advertisers use visual aspects of the ad to persuade consumers to purchasing their product. The more someone wants a product or service the more involved they are with the possibility of buying it. For example, if you want to buy a new car of your choice and you see that car advertised, you are more likely to pay attention to that advertisement/commercial. By comparing prices and facts about the car you either become more or less involved with the car.
Some advertisements play to the consumer's emotions, feelings, and attractions instead of facts. Colors attract consumers more than black and white images because it makes the product or service more realistic. Each color has a different effect on our senses, feelings, and view points.
Advertisements also either affect consumers either positively (joy, hope, pleasure) or negatively (anger, fear, shame). How consumers view a commercial or advertisement persuades them to either buy or avoid the purchase of the product or service. Positive charged, emotional images and slogans that includes factual information encourages the consumer to feel connected and informed about the product or service.
Psychology and Advertising. YouTube.com, 2009. Film. 18 Jun 2013. <http://www.youtube.com/watch?v=EC7VLjIw8hY>.
What do you think attracts you the most to a product or service? Do you think advertisers abuse their knowledge of persuasion to compel consumers to buy their product/service? Have you ever bought a item because of the involvement you had with it (ie: you bought an iPad because you wanted it and then saw a commercial for it)?
For me, at least, this is absolutely true. After reading this post, I realized that almost all what I bought from seeing TV ads is due to the way they presented the product rather than the fact that I needed it. I believe that the most promenant features that attract me to a certain product are its functionality and color. And ads that present a product in an appealing way and uses these psychological persuasion tools will definitely have me buying what they're offering. And I don't think advertisers are abusing their knowledge about this, they are actually being clever and using what they can in order to gain advantage over other companies and be successful. In my opinion, as long as the product meets required quality, there's no harm in making it look good through ways other than the functionality of the product itself.
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